Everybody Writes
大众理解 Handley 写了一本"写作指南"——给营销人员、创业者、内容创作者一本手册，教怎么写好文章、博客、邮件。这是把这本书读窄了。
核心观点
- 01
展证一：Writing GPS 17 步框架
> The Writing GPS acts as your guide. It subs in Go Push Shine for the usual words (Global Positioning System) to make the GPS acronym our own. > > Our Writing GPS has three distinct parts: > > Go (1–4): The prep and research groundwork > > Push (5–10): The writing and the rewriting > > Shine (11–17): The polishing and the publishing > > The seven steps in gray (1, 2, 4, 5, 7, 10, 15) are the required minimum for wri…
- 02
展证二：Ugly First Draft（TUFD）的心理工程
> "Welcome to The Ugly First Draft (TUFD). TUFD isn't an excuse. It's not a pass we give ourselves to create shoddy work. It's a necessary part of the process of creating work you love." > "Much of writing paralysis is the result of expecting too much of ourselves the first time out. Sowing letters onto the blank page and expecting something strong and powerful and fully formed— the writing version of Athena— is frus…
金句摘录
「版本说明：Jay Baer 在书序里调侃"43.5% funnier" ——作者自己也用精确数字自嘲，这是全书 voice 的缩影。」
「You already do write every day. You write emails. You post to Facebook, Twitter, LinkedIn, Instagram. You comment in Slack or post to internal company blogs. Recognize all that posting for what it actually is: writing.」
「The truth is this: Writing well is part habit, part knowledge of some fundamental rules, and part giving a damn.」
免费部分到这里（约前 1/3）。墙内还有：
剩余 1 条核心观点 · 剩余 17 条金句 · 应用与反思篇
常见问题
这本书讲了什么？
大众理解 Handley 写了一本"写作指南"——给营销人员、创业者、内容创作者一本手册，教怎么写好文章、博客、邮件。这是把这本书读窄了。
适合谁读？
从核心观点看，适合想搞清楚「> The Writing GPS acts as your guide. It subs in Go Push Shine for the usual wor」这类问题的人。
最核心的一个观点是什么？
> The Writing GPS acts as your guide. It subs in Go Push Shine for the usual words (Global Positioning System) to make the GPS acronym our own. > > Our Writing GPS has three distinct parts: > > Go (1–