人人都能写作
Everybody Writes
大众理解 Handley 是写"如何写得更好"——给营销人员和创业者一本写作手册。但这是把书读浅了。
核心观点
- 01
展证一：Ugly First Draft（TUFD）的工程化处方
> Welcome to The Ugly First Draft (TUFD). TUFD isn't an excuse. It's not a pass we give ourselves to create shoddy work. It's a necessary part of the process of creating work you love. > Much of writing paralysis is the result of expecting too much of ourselves the first time out. Sowing letters onto the blank page and expecting something strong and powerful and fully formed— the writing version of Athena— is frustra…
- 02
展证二：Writing GPS 17 步框架的 magic vs minimum
> The Writing GPS acts as your guide. It subs in Go Push Shine for the usual words (Global Positioning System) to make the GPS acronym our own. Our Writing GPS has three distinct parts: > > Go (1–4): The prep and research groundwork > Push (5–10): The writing and the rewriting > Shine (11–17): The polishing and the publishing > > The seven steps in gray (1, 2, 4, 5, 7, 10, 15) are the required minimum for writing con…
金句摘录
「第二版（2022）相对第一版（2014）增量改写约 60%，故书序中 Jay Baer 调侃"43.5% funnier" 。」
「You already do write every day. You write emails. You post to Facebook, Twitter, LinkedIn, Instagram. You comment in Slack or post to internal company blogs. Recognize all that posting for what it actually is: writing.」
「Welcome to The Ugly First Draft (TUFD). TUFD isn't an excuse. It's not a pass we give ourselves to create shoddy work. It's a necessary part of the process of creating work you love.」
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剩余 1 条核心观点 · 剩余 16 条金句 · 应用与反思篇
常见问题
这本书讲了什么？
大众理解 Handley 是写"如何写得更好"——给营销人员和创业者一本写作手册。但这是把书读浅了。
适合谁读？
从核心观点看，适合想搞清楚「> Welcome to The Ugly First Draft (TUFD). TUFD isn't an excuse. It's not a pass 」这类问题的人。
最核心的一个观点是什么？
> Welcome to The Ugly First Draft (TUFD). TUFD isn't an excuse. It's not a pass we give ourselves to create shoddy work. It's a necessary part of the process of creating work you love. > Much of writi